Comparing Social Media “Personalities”

October 25, 2009

I commonly talk about Facebook, LinkedIn and Twitter as the essential trio of social networking platforms which every business should be utilizing. Not surprisingly then, I’m often asked what the difference is between them, and how their features and “personalities” compare to each other. These three sites offer similar features, such as profiles, status updates, [...]

Read the full article →

Marketing Devoid of Common Sense

October 21, 2009

Marketing is not magic. It’s not a skill reserved for the well-educated, or the privileged few who possess special knowledge. Succinctly put, marketing is a “communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.” (ref: Wikipedia) Seems pretty straight-forward, [...]

Read the full article →

Growing Valuable Network Contacts

May 11, 2009

Before discussing methods and strategies for growing your social media networks, it’s important to review and assess some philosophies on social networking.  “Growing your network” could easily imply that the value of social networking is in the size of your network, which couldn’t be farther from the truth. It’s not about the number of Followers [...]

Read the full article →

← Previous Entries

Next Entries →