October 21, 2009
Marketing is not magic. It’s not a skill reserved for the well-educated, or the privileged few who possess special knowledge. Succinctly put, marketing is a “communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.” (ref: Wikipedia) Seems pretty straight-forward, [...]
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May 11, 2009
Before discussing methods and strategies for growing your social media networks, it’s important to review and assess some philosophies on social networking.
“Growing your network” could easily imply that the value of social networking is in the size of your network, which couldn’t be farther from the truth. It’s not about the number of Followers you [...]
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