Social networks are quickly proving themselves useful across a broad range of applications for businesses.  They’ve broadened the reach to our customer-base, provided an excellent means for creating brand-awareness, improved our ability to connect and engage in a personal and meaningful way with our contacts, and much more. And best of all, they’re free!

On April 15th May 7th, I’ll be discussing various benefits and applications for a handful of popular social networking sites, with a focus on building your brand. You’ll learn how to create an effective presence, how to use the numerous features of each site, about proper etiquette, tricks for becoming more findable, and strategies for mixing social networking into your business marketing. 

PLUS, I want to hear from you! I intend to tailor the seminar to the needs of the participants, so speak up! Post comments below (by clicking “Comments”) about any general or specific questions you may have and I’ll try to address them in the presentation. 

I hope to see you there!

- – - – - – - – - – - – - – - – - – - – - - 

After receiving several questions about the skill-level of this seminar, let me add a couple points:

1) This seminar is not focused on simply creating accounts, setting up profiles, and general site-orientation. This seminar will focus on concepts and strategies. It’s about using the tools of social networks to effectively market your business, grow your customer-base, generate referrals, bring traffic to your website, build and enhance your brand, and establish expertise. I will probably not spend much time on basic profile setup, but that’s not hard to learn and the process is quite similar across social networking sites. That said…

2) Even if you’re brand new to social networking, this seminar will be of benefit for you. You’ll come away with a broad understanding of how to put these tools to work for you, and what you can and should expect from using social media as part of the marketing mix for your business.

Thanks for the questions, keep them coming!