One of the common experiences I witness with nearly every client as they approach the launch of their new Internet business is a mental stall period and second-guessing of minutia. Last minute additions, new product categories, graphic changes and over-testing are all common delays.
Websites are a fluid medium, unlike printed material. This means that, while it’s appropriate to shoot for perfection at launch, the idea of perfection is constantly changing and the flexibility of the website environment allows us to makes these changes on a whim. While this has tremendous benefit, it also requires a self-discipline to make a plan and stick to it, unless modifications are truly necessary.
Even if “perfection” is achieved at launch, odds are good that at least some minor changes will be necessary after the first round of visitor data is evaluated. This first wave of traffic will act as your test market and show you what changes will be useful. So don’t stress the little things- take action!
(Look for future articles on visitor tracking and data analysis.)
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